Introduction: The GEO Dilemma Everywhere you look right now, someone’s rebranding themselves as a GEO agency. They’ve got a sleek new pitch deck. A proprietary methodology. Diagrams with arrows pointing to “the AI layer.” And CEOs—especially those who feel they missed the first wave of digital transformation—are lining up to listen. But behind the jargon […]
1. A New Era for Legal Marketing At the inaugural Fireproof Conference, Corey Vandenberg joined a panel of industry leaders to deliver a message few are ready to confront: SEO has changed. This isn’t just evolution. It’s a full strategic reset. AI has flattened the playing field when it comes to content volume. What matters […]
1. The SEO Industry’s Biggest Lie For decades, SEOs have operated in the dark—trying things, watching what happens, and guessing why. The result? A cottage industry built on “maybe” and “probably”. No other business function would tolerate this level of ambiguity. Why should marketing? 2. “Just Create Good Content” – And Other Half-Truths Google loves to say “just […]
The Shift: Simpler Tech, Bigger Questions For the last 20 years, digital marketing thrived because it was complicated.Backlinks, meta tags, server configs—this stuff was intentionally opaque. It required gatekeepers. But AI is breaking that model. The “how” is no longer a mystery. The barrier to entry is dropping. So the big question becomes: What still […]
The Accidental Start: When Spam Actually Worked Back in 2007, I wasn’t an SEO guy. I was in real estate. Mortgages. Creative side hustles. But then a buddy showed me how he was ranking YouTube videos on Google… in 15 minutes.That was the wild west of search. Google Places had just launched, and if you […]
They also have gradually ruined the best way to play defense. But I’ve figured out a loophole. Read on, friend. I LOVE when you are working to solve one problem and by a happy little accident you end up solving an entirely different problem. It’s like when Will became my business partner, and now for […]
In trying to think of a way to bring up a topic that will very soon be lighting up the internet I thought I’d go with a joke format to get ya to open up the email; however, since jokes about SEO aren’t actually funny, I’ll give you a quick trip down memory lane! Growing […]
“What are your thoughts on Youtube ads, particularly 6s bumper ads and 15s in-stream non-skippable?” One of our clients asked me this question and it touched on a pet topic of mine. So forgive me if I somewhat dive down a rabbit hole. The short answer is, done well, I think they are essential. Done […]
Hey there, this week is gonna be fast. It’s a topic I’ve been pondering for a while now. Where is SEO and PPC headed and could 1+1=3? That’s a question posed frequently by people who do both SEO and PPC wondering if the whole is greater than the sum of its parts. Ok for the […]
Hey, it’s Corey again with some weekly insights about Digital Marketing. A few weeks ago I mentioned a Google Update that’s heading right for all of us in 2022. I want to give you some of my own insights as well as additional reading I think is worth your time. This update is being called […]
